Donatella Versace Steps Down from Versace's Creative Director Role

Mar 19, 2025by Lukka Belyavskiy

The Legacy:

After nearly three decades, Donatella Versace has stepped down from her creative director role at Versace. This change comes after 27 years of memorable fashion contributions—curated campaigns with Madonna, Gigi Hadid, Beyonce, and more. Additionally, Donatella Versace designed pieces such as the iconic “Jungle Dress” Jennifer Lopez notoriously popularized at the 2000 Grammys, Jennifer Garner's iconic mini dress in 13 Going on 30, Britney Spears's Y2K “butterfly dress,” and so much more. Other contributions Donatella has presented to the world include styling celebrities such as Zendaya, Anne Hathaway, Nicky Minaj, Dua Lipa, Chadwick Boseman, etc.

Although Donatella will no longer serve as creative director, she will continue as chief brand ambassador for Versace, preserving her presence within the brand. Her long-lasting history within the industry and historical impact on fashion will forever be remembered for her bold, captivating, and colorful aesthetic.

Who Will Replace Donatella Versace?!?

With many fans and consumers devastated by such news, another hot topic on consumers' minds is the question of who will replace Donatella.

The verdict is in: Dario Vitale ~ former Miu Miu design director. This change is revolutionary for Versace as it marks the first time someone outside of the Versace family has been given such a role.

Dario Vitale was born in Italy and worked in fashion for most of his life, until his big break in 2010 when he started working at Miu Miu as a fashion designer. He quickly grew to design director for ready-to-wear; until ultimately becoming the brand image design director. Nearly doubling the revenue of Miu Miu during his time as brand director, Vitale’s contribution is undeniable, ultimately proving him as a strategic asset to Versace.

What Are Fans Concerned About?

Due to Miu Miu being under Prada, many speculate that Dario Vitale's spot at Versace implies Prada will take over Versace next. Additionally, fans worry about how Vitale will translate Versace's distinct style.

Coming from Miu Miu, a brand known for being soft, spunky, and whimsical, Versace is quite the opposite. The question stands: Will Dario Vital be able to embody the bold, seductive, and maximalist perspective of Versace? Or, will he fail to do so due to varying past experiences?

With growing concerns regarding Vitale's ability to perform, his vast experience and impact on Miu Muu’s growing revenue may bring peace of mind to consumers. Granting the hope that his impact on Versace’s brand image and aesthetic will be effective, transparent, and accurate.